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Wyeth Digital Story Book
2024
SERVICES
- Experience Design (UX/UI)
- Gamification
- Data Analytic
Wyeth Storybook Adventure: Gamified Learning to Discover A2 Milk Benefits
BACKGROUND
To make A2 milk education fun and family-friendly, Wyeth launched an interactive storybook that combines play, learning, and product awareness in one seamless mobile experience.
SOLUTION
Children joined Eitu on a gamified farm adventure. Navigating animated scenes and completing simple tasks while learning about A2 milk in a playful way.
SOLUTION
After completing the story, users could take personalized photos with Eitu and friends, easily shared on social media, turning learning into joyful brand interaction.
