Wyeth Storybook Adventure: gamified learning about the benefits of A2 milk.

01Background

To make A2 milk education fun and family-friendly, Wyeth launched an interactive storybook that combines play, learning and product awareness in one mobile experience.

02Solution

Children join Eitu on a gamified farm adventure, moving through animated scenes and completing simple tasks while learning about A2 milk along the way.

03Share the moment

At the end of the story, families take personalised photos with Eitu and friends to share on social media, turning learning into a joyful brand moment.