JelajahDigital: turning MyTelkomsel into an immersive social hub.

01Background

To boost engagement and in-app traffic, Telkomsel launched JelajahDigital, a gamified experience inside the MyTelkomsel app.

02Solution

JelajahDigital is a web-based multiplayer feature inside MyTelkomsel where users explore a virtual world, meet others in real time, play games and earn rewards.

03Technology

We built it as a web-based multiplayer game, embedded in the MyTelkomsel app through an iframe so it ships without an app release.