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BMW Agent X1
2023
SERVICES
- Product Digital & Dev.
- Experience Design (UX/UI)
- Gamification
BMW X1 at GIIAS: Turn Curiosity into Connection
BACKGROUND
BMW wanted more than a showcase — they wanted an experience. At GIIAS, the goal was clear, turn every visitor into a believer by blending tech, storytelling, and the full power of the new BMW X1.
SOLUTION
To bring BMW X1’s innovation to life, ANTIGRVTY designed a mobile-first interactive web app that transforms product education into a story-driven journey.
WHAT'S INSIDE
BMW Agent X1 turns passive viewing into an active adventure.
🚘 4 missions.
🎮 Gamified challenges.
🎥 Cinematic storytelling.
