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Morinaga Soya
2024
SERVICES
- Product Digital & Dev.
- UX Research
- Data Analytic
Reducing Bounce with Engaging Tools for Parents
BACKGROUND
Morinaga noticed a high bounce rate on their product website. Users were landing on the homepage but quickly exiting without interaction. This indicated a gap between traffic acquisition and meaningful engagement.
SOLUTION
To cut bounce rates and keep parents engaged, we introduced smart, interactive tool, like a quick allergy checker that builds trust by offering personalized guidance in seconds.
SOLUTION
We turned drop-offs into discovery with a recipe tool that adapts to each child’s dietary needs—keeping parents engaged, not just passing through.
