Reducing bounce with engaging tools for parents.

01Background

Morinaga noticed a high bounce rate on their product website: people landed on the homepage and left without interacting, a gap between traffic acquisition and meaningful engagement.

02Allergy checker

To cut bounce and keep parents engaged, we introduced smart, interactive tools, starting with a quick allergy checker that builds trust with personalised guidance in seconds.

03Recipe tool

A recipe tool that adapts to each child’s dietary needs turned drop-offs into discovery, keeping parents engaged rather than just passing through.