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BMW I - HUB
2023
SERVICES
- Product Digital & Dev.
- Experience Design (UX/UI)
- CMS Dashboard
Building the Future of BMW iX Premium EV Experience
BACKGROUND
To launch the all-electric BMW iX, BMW Indonesia needed a responsive microsite to power its test drive campaign combining sleek design, event updates, and easy content control under strict global brand standards.
SOLUTION
ANTIGRVTY built a fully responsive site and custom CMS with a smooth mobile-to-desktop experience — featuring a hero showcase, car previews, event highlights, and a synced test drive form.
SOLUTION
The CMS empowers the client to update galleries, manage pages, and track engagement without technical overhead — blending enterprise-grade performance with intuitive control.
