“How do we get visitors to fully explore our facility AND keep coming back multiple times?”
The Challenge: One-Visit Wonders
Jakarta’s indoor oceanarium faced a common challenge among theme parks and attractions across Indonesia: despite high initial visitor numbers, return visits were disappointingly low, and internal data showed that most guests were experiencing less than 60% of the facility’s exhibits and interactive features.
Our Solution: Location-Based Adventure with BLE Technology
After analyzing visitor patterns and consulting with Antigrvty’s experience design team, the oceanarium implemented a comprehensive location-based tracking system using Bluetooth Low Energy (BLE) beacons strategically placed throughout the facility.
Here’s what we built:
- Location-Aware Adventure App: A mobile experience that transforms as visitors move through different zones
- Digital Collection System: Completable missions that unlock collectable marine creatures (impossible to collect them all in one visit)
- Gamified Experience Design: xplore more, earn more. Each visit builds your collection and rewards.
The magic happens when a visitor enters a new zone. Their phone detects nearby beacons, and suddenly:
- The app theme changes to match their surroundings
- New challenges unlock
- Content appears that’s only available in that specific location
Why It Worked
The BLE technology itself isn’t the hero here. What changed the game was transforming a passive viewing experience into an active exploration with:
- Real rewards for curiosity
- A reason to venture beyond the popular exhibits
- Impossible-to-complete-in-one-visit progression
- A personal collection that grows with each return
We didn’t just install technology — we created an addiction to discovery. Now visitors can’t wait to return
Want to transform your attraction into an adventure that keeps visitors coming back? Let’s talk.
