Stories and insights

Each story, a journey. Each insight, a lift-off.

Field notes from the team on AI, immersive tech, IoT and product design, and what we learn shipping them for brands across Indonesia.

Stories published: 52
Topics: 4
Latest transmission: 5 Jun 2026

10 stories in AR & immersive

AR & immersive3 Jun 2026 · 2 min read
Cara Kampanye Kreatif dengan Augmented Reality for Marketing Untuk Memikat Konsumen
Dunia periklanan saat ini sedang mengalami kelelahan visual. Setiap hari, konsumen dibombardir oleh ribuan video pendek, spanduk digital, dan teks promosi yang semuanya berteriak meminta perhatian. Dampaknya? Efektivitas iklan konvensional kian menurun karena audiens semakin mahir mengabaikannya. Untuk memecahkan kebuntuan ini, para pemasar mulai beralih ke metode experiential marketing digital. Salah satu instrumen paling disruptif yang memimpin perubahan ini adalah augmented reality for marke
AR & immersive3 Jun 2026 · 2 min read
Bukan Sekadar Filter Lucu, Ini Cara AR Solutions Mendongkrak Angka Penjualan dan Efisiensi Bisnis
Bagi sebagian besar orang, mendengar kata Augmented Reality (AR) mungkin langsung mengingatkan mereka pada filter lucu di media sosial atau game berburu monster virtual. Tidak salah, memang dari sanalah teknologi ini mulai populer di kalangan masyarakat luas. Namun bagi dunia profesional, kegunaan AR sudah jauh melampaui hiburan semata. Saat ini, AR solutions for businesses telah bertransformasi menjadi salah satu pilar penting dalam mempercepat efisiensi kerja dan meningkatkan penjualan di ber
AR & immersive3 Jun 2026 · 3 min read
Mengubah Cara Jualan: Kenapa AR Marketing Jadi Senjata Ampuh Bisnis Masa Kini?
Pernahkah Anda membayangkan konsumen bisa "mencoba" produk Anda langsung dari layar smartphone mereka sebelum membelinya? Misalnya, mencoba warna lipstik, melihat bagaimana sebuah sofa pas di sudut ruang tamu, atau melihat kemasan produk Anda hidup menjadi animasi 3D. Dulu, hal ini mungkin terdengar seperti film fiksi ilmiah. Namun sekarang, lewat AR marketing (Augmented Reality Marketing), semua itu sudah menjadi kenyataan di depan mata. Di tengah ketatnya persaingan digital, cara-cara pemasa
AR & immersive7 Apr 2026 · 2 min read
Mengapa Immersive Technology Menjadi Masa Depan Digital Experience
Perkembangan dunia digital bergerak sangat cepat. Apa yang dulu terasa cukup, sekarang sudah tidak lagi memenuhi ekspektasi user. Saat ini, experience menjadi faktor utama dalam menentukan apakah sebuah platform akan digunakan atau ditinggalkan. Immersive technology hadir sebagai salah satu jawaban atas perubahan ini. Di Antigravity, kami melihat bagaimana pendekatan berbasis immersive mulai menjadi standar baru dalam membangun pengalaman digital yang lebih relevan dan engaging. Lalu, kenapa
AR & immersive6 Apr 2026 · 3 min read
Bagaimana Teknologi, UI/UX, dan Immersive Experience Mengubah Cara Marketing Bekerja
Kalian pasti tahu, kalau sekarang ini marketing bukan hanya soal menyampaikan pesan. Brand sudah dituntut untuk menciptakan pengalaman yang menarik, cepat, relevan, dan terasa seamless di setiap interaksi. Untungnya, saat ini kita sudah punya teknologi yang bisa mewujudkan hal tersebut. Mulai dari UI/UX yang mengatur bagaimana user berinteraksi, hingga immersive experience seperti interactive website, motion design, dan 3D experience yang membuat brand terasa lebih hidup. Di Antigravity, pende
AR & immersive28 Jan 2026 · 3 min read
Make Your Event More Interactive with Augmented Reality
Events today are no longer judged only by how many people attend, but by how deeply people engage. Audiences want to participate, explore, and interact, not just observe. Augmented reality for events introduces a new layer of experience by bringing digital interaction directly into the physical event environment. Instead of relying on static booths, banners, or screens, AR allows event spaces to come alive. Attendees can discover digital content, play interactive experiences, and engage with br
AR & immersive28 Jan 2026 · 2 min read
Augmented Reality for Interactive Brand Experiences
In today’s competitive digital landscape, brands are no longer competing on products alone. Experience has become a key differentiator. Augmented reality for interactive marketing enables brands to transform physical spaces into immersive, interactive environments that engage audiences in real time. By blending digital content with real-world locations, augmented reality marketing creates experiences that go beyond traditional campaigns. From interactive brand activations to location-based enga
AR & immersive27 Jan 2026 · 3 min read
Augmented Reality Games: When the Physical World Becomes Interactive
Digital experiences are no longer limited to screens. Today, the physical world itself is becoming part of the digital ecosystem. Through augmented reality games, real environments can be transformed into interactive spaces where digital content, data, and real-world activity blend seamlessly. What once felt like futuristic entertainment is now becoming a serious business tool. Augmented reality games are no longer just for fun. They are used to engage customers, activate physical spaces, suppo
AR & immersive7 Jan 2026 · 2 min read
Indomilk x Pokémon: Transforming Milk Packaging Into an AR Adventure
Indomilk partnered with Pokémon to create an innovative augmented reality (AR) experience that transformed ordinary milk packaging into an interactive collecting game. This case study explores how this partnership leveraged AR technology to increase brand engagement, drive repeat purchases, and create a memorable experience for Indonesian families. Campaign Highlights * 40+ Pokémon Characters to collect through package scanning * Weekly & Bonus Missions to encourage repeat engagement * Mul
AR & immersive1 Jan 2026 · 3 min read
Gamifying Minimarket Vouchers: A New Way to Drive Customer Engagement
In an era where customers are bombarded with choices and offers, minimarkets face a recurring challenge: how to retain existing shoppers and attract new ones. While vouchers and discounts remain a powerful tool, the way they’re delivered can make or break their impact. “Sometimes, the way customers receive vouchers or discounts can be boring and unexciting, which can lead to reduced participation and satisfaction.” 🎯 The Objectives * ✅ Increase customer participation and engagement by prov

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Each story, a journey. Each insight, a lift-off.

All stories

Cara Kampanye Kreatif dengan Augmented Reality for Marketing Untuk Memikat Konsumen

Bukan Sekadar Filter Lucu, Ini Cara AR Solutions Mendongkrak Angka Penjualan dan Efisiensi Bisnis

Mengubah Cara Jualan: Kenapa AR Marketing Jadi Senjata Ampuh Bisnis Masa Kini?

Mengapa Immersive Technology Menjadi Masa Depan Digital Experience

Bagaimana Teknologi, UI/UX, dan Immersive Experience Mengubah Cara Marketing Bekerja

Make Your Event More Interactive with Augmented Reality

Augmented Reality for Interactive Brand Experiences

Augmented Reality Games: When the Physical World Becomes Interactive

Indomilk x Pokémon: Transforming Milk Packaging Into an AR Adventure

Gamifying Minimarket Vouchers: A New Way to Drive Customer Engagement

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