The Challenge: Scaling Visibility Across 500+ Stores

A leading Indonesian FMCG brand came to us with a critical challenge: how to effectively monitor product placement, stock levels, and merchandising compliance across their network of over 500 retail outlets Jakarta, Surabaya, Bandung, and beyond. Management had almost no real-time visibility into store conditions

“We were essentially flying blind when it came to knowing our true in-store situation”

The Critical Pain Points

After conducting extensive field research alongside their sales team, Antigrvty identified four critical areas undermining their operations:

  • Critical Retail Intelligence Gaps: In today’s competitive landscape, delayed information means missed opportunities
  • In-Store Execution Inconsistency: Wide variations in planogram compliance and promotional display implementation between stores, with limited ability to identify and address problems quickly
  • Competitive Blind Spots: Delayed awareness of competitor activities, price changes, and new product launches in the market
  • Performance Measurement Challenges: How do you truly know what’s happening across thousands of retail outlets?

Antigrvty’s Computer Vision Solution

Rather than implementing an off-the-shelf solution, Antigrvty developed a custom computer vision platform specifically designed for Indonesia’s unique retail landscape, which includes everything from hypermodern shopping malls to traditional warung stores.

By simply taking photos during their regular store visits, your representatives can automatically capture critical retail intelligence:

  • Precise share-of-shelf measurements without manual counting
  • Instant planogram compliance scoring with specific deviation alerts
  • Automated competitive intelligence including pricing and promotional activity
  • Objective verification of merchandising execution
  • Simplified Field Application works offline in areas with limited connectivity, syncing when signals return

Is your field team still operating with yesterday’s tools?

In Indonesia’s competitive FMCG landscape, companies without computer vision technology will fall behind.